We also need to make sure your brand message is consistent, durable, and is one that will resonate with your target market on social media. What information are they looking for? What problem do they want HEMPd, Eagle Spirit, & RMHB to solve for them? And where do they want to find the solution? Finally, I'll uncover which digital channels are the best match for your website's conversion process. The real goal is to get a consistent traffic of buyers headed to your site so we want to make certain that we're catching your target at time when they're likely to buy and make it easy for them to do so, wherever they are.
•Engaging influencers associated with your brand, commenting on their blog articles, sharing their social media posts, and eventually sending them emails requesting links. •Publishing high-quality content and posting it to social media. •Engaging and contributing to forums, groups, and other more targeted communities that are likely to share and blog about your content. •Reaching out to the press and relevant bloggers for media coverage, interviews, and product reviews.
Doiyen, LLC (“Doiyen”) is a talent management company for social media influencers, and seeks to represent some of the world’s top talent in the world of social media. Doiyen is also the entity with which our influencers contract when living in one of our Clubhouses, as further described below. Doiyen was acquired by us on July 9, 2020 pursuant to an exchange agreement between WOHG and Doiyen, pursuant to which WOHG acquired 100% of the membership interests of Doiyen in exchange for 100 shares of common stock of WOHG.
Doiyen is a talent management company for social media influencers and seeks to represent some of the world’s top talent in the world of social media. Doiyen plans to hire experienced talent and management agents, as well as build our support and administrative resources seeking to expand operations. Doiyen’s influencers include entertainers, content creators, and style icons.
Pursuant to the Management Agreement, the Creator agrees that during the term of the Management Agreement, the Creator appoints Doiyen as the sole and personal manager of the Creator, and engages Doiyen to provide services, counsel and advise on the Creator’s career in social media. Such activities may include, but are not limited to assisting in the exploitation of the Creator’s likeness and representations in third party brand deals, advising on contract negotiations and artistic selection of projects, and professional and general assistance with any and all activities as a model and/or influencer through which the Creator’s talent can be developed and exploited via social media or otherwise.
NewsBeat Social, Inc. (“NBS”) is a video-first news agency, gathering news coverage from around the world and distributing one-minute, fact-intensive news reports across social media. We were formed in April 2012 and began operations on February 8, 2013. Since inception, our business has expanded significantly, and we have gathered and distributed over 30,000 news reports, reaching viewers in 236 countries and territories around the world. Today, we have 30 full-time employees who gather and distribute over 50 news reports a day. Since 2014, Facebook users have been presented with NBS news videos over 8.1 billion times, resulting in 403 million video “views” on Facebook (lasting 3 seconds or more) and a total of 411 million video views across all platforms, with a growth rate for total views of 462% between 2014 and 2015 and a Facebook fan base of approximately 2.8 million people as of the end of 2015 (up 27% from the previous year-end). From December 2014 to December 2015, the size of our Facebook audience (i.e., the number of discrete individual user accounts given the opportunity to watch our news reports) increased 66%, to approximately 59 million a month. From 2014 to 2015, the engagement rate of our Facebook audience (i.e., the percentage of such user accounts who view, “like”, comment on or share our news reports, expressed as an average of the 12 monthly engagement rate averages in a year) increased 91%, to 15.6% of our audience. NBS has been able to achieve this growth in audience and engagement rate while keeping news gathering and distribution costs below $100 per news report.
The two main intended revenue streams for NBS are advertising and subscriptions. Advertising is composed of direct deals where NBS works directly with brand advertisers to provide pre- and post-roll advertising around an NBS news report and distribute that report to the right target market on social media. NBS has conducted three pilot advertising programs, including with Intel and Coast Products, a Portland, Oregon lighting company, and believes there is a substantial opportunity to expand this into a more automated advertising model once news gathering has expanded to a critical mass. In addition, certain sites, such as YouTube, currently share with NBS revenue that they generate from NBS news reports, and other sites, such as Facebook, are expected to eventually do the same. Subscriptions include the consumer subscription for our planned app, as well as business-to-business syndication deals allowing third parties to license NBS news for use on their own web properties.
We believe there is a tremendous opportunity in the news industry to take advantage of the shift towards social media news distribution and the growth in social video advertising. Traditional news sources historically faced challenges securing advertising because broadcast news formats would inevitably include content which wasn’t suitable for brands to partner with (e.g. terrorism, violence, crime, etc.). With digital news reports being distributed individually, brands now have an opportunity to select which kinds of reports they would like to advertise around, without the fear that their ads will be associated with the wrong kind of report. In addition, we believe that news is one of the few categories of content that is organically suited for social media. Consumers like to talk, comment, engage with and share news reports, making them ideal for social media environments that algorithmically curate media presentment to users based on observed engagement from the audience.
NewsBeat Social is a video-first news agency gathering coverage from around the world and delivering premium, objective one-minute news reports across social media. NewsBeat Social’s news reports cover world events, politics, science, technology, business, health, nature, culture and trends. NewsBeat Social has attracted more than 2.8 million fans on Facebook and its reports have been viewed over 423 million times. Founded in 2013, NewsBeat Social is gathering and delivering news to today’s time-pressed, mobile-focused audiences around the world.
On the social media side, advertisers love the audience targeting capabilities. But to be on social media, you need to have engaging content. That old car commercial just won’t get engagement on social media and Facebook and others, they simply won’t subject their users to it if it’s not getting engagement. It would be like a TV network rejecting an ad buyer because their commercial wasn’t good enough. So a new kind of marketing’s been created to get in front of users on social media. It’s called native or sponsored content. It can be incredibly engaging, but there are some problems with it. Most consumers can’t actually identify the sponsor for a native ad. And because it’s well distributed on social media, it has a short shelf life. It means brands need to continually invest to continually create new native content to feed the social machine.
The NewsBeat Social model lets brands use their existing creative and wrap that around our brand safe news reports targeted at their audiences on social media. Brands can now buy the news stories that they want to buy around, rather than risk being associated with a bad news report and can target those news stories with commercials to the audience they want to speak to. And because news is fresh and engaging every day with people wanting to watch, comment and share news that affect them – there’s always a new reason to watch – even if the ad creative stays the same.
3.5 Social Media. Licensor assigns, conveys and transfers to Licensee all right, title and interest in and to (a) the Social Media Accounts, the registration therefor, the content associated therewith, and any and all intellectual property rights and goodwill arising from Licensor’s use thereof that Licensor may have, (b) all claims for damages arising out of or relating to past or continuing infringements thereof, if any, with the right to sue for and collect such damages, (c) all Social Media Content, and (d) any Social Media Contracts (together with the Social Media Accounts and Social Media Content, the “Social Media Assets”). As of the date of such Trigger Event, Licensee shall assume maintenance of the Social Media Accounts and Licensor shall do all things necessary or desirable to facilitate the transition to Licensee.
Please also note that the intent of this policy is to protect the best interests of the Firm in an ever-evolving regulatory environment. As a registered investment adviser, the Firm is subject to legal requirements that may be implicated by your use of social media. This policy is designed to prevent you from violating these requirements. Consequently, your use of social media may be subject to review by the Firm including periodic review of each Supervised Person’s LinkedIn account and other common social media platforms.
This policy applies to the use of Web-based social media by SCM employees. It defines guidelines for employees to follow when utilizing technology for social networking (e.g., LinkedIn, Facebook), blogging (e.g., Blogger, Wordpress), microblogging (e.g., Twitter, Tumblr), and other forms of social media. When using social media-related site, SCM requests that employees do not mention the Firms name anywhere (except on LinkedIn as mentioned below) on a profile or in any communications with other members of the social network. SCM has a right to request an employee eliminate any reference to the Firm.
All employees should be cognizant that they are representing the Firm, even during non-business hours. Employees should adhere to the Code in a public setting and when using social media. In addition, other relevant policies and procedures, including the Firms Insider Trading, Information Security and Privacy policies are applicable to both professional and personal activities online.
14 Social Media. The Firm recognizes that the Internet provides unique opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, LinkedIn, blogs and wikis. However, use of social media can pose risks to a companys confidential and proprietary information, can expose the employers to claims of sexual or racial harassment, and can jeopardize the Firms compliance with business rules and laws.
You are personally responsible for what you communicate in social media. Remember that what you publish might be available to be read by the general public (including the Firm, future employers and social acquaintances) for a long time. Keep this in mind before you post content.
Respect Intellectual Property and Confidential Information. The Firms Global Policies on Use of Confidential Information restrict the use and disclosure of the Firms confidential information and intellectual property (see above). Beyond these mandatory restrictions, you should treat the companys valuable trade secrets and other confidential information and intellectual property accordingly and not do anything to jeopardize them through your use of social media. In addition, you should avoid misappropriating or infringing the intellectual property of other companies and individuals, which can create liability for yourself and for the Firm.
Duty of Loyalty. Make it clear in your social media activity that you are speaking on your own behalf. Write in the first person and only use your personal e-mail address when communicating via social media. Never post anonymously to social media sites when your post could be attributed to the Firm, its clients, investors, partners, suppliers, vendors or other stakeholders. Anonymous posts can be traced back to the original sender's email address.
10. Prohibited Post-Employment Activities. You acknowledge and agree that, effective as of the Separation Date: (a) You removed any reference to the Company as Your current employer from any source You control, either directly or indirectly, including, but not limited to, any Social Media such as LinkedIn, Facebook, Google+, Twitter and/or Instagram, and (b) You are not permitted to represent Yourself as currently being employed by the Company to any person or entity, including, but not limited to, on any Social Media. For purposes of this Section, “Social Media” means any form of electronic communication (such as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages and other content, such as videos.