·Nature-scaping: The consumer demand for housing allows people and nature to coexist with landscaping. ·Demand for greenery in urban settings: The development of sustainable cities, which include introducing more greenery among traditionally urban settings, has increased the demand for mowers that are smaller, easier to operate, and quieter. ·Developing markets: growing demand from developing countries, particularly from governmental agencies in Asia Pacific, where the desire to be more sustainable has increased over the past few years. ·Growing do-it-for-me (DIFM) market: increasing income levels and an aging population have resulted in the DIFM market outpacing the do-it-yourself (DIY) market, increasing the demand for professional landscaping and mowing services.
"I have worked many jobs in the landscaping business in my 35 year career – from operating commercial mowers to Head of Safety to CEO of Jensen Landscaping. I saw the need for self-driving mowers first-hand at Jensen and I'm excited to work with industry leaders - my former peers and now Graze customers - to transform the industry I love," comments John.
Many hardware and equipment manufacturers suffer from “one and done” customer purchasing. This is not the case in landscaping. Commercial landscaping and maintenance companies regularly purchase new equipment at the end of useful life spans (i.e., every 2-5 years). Because of this, Graze has the potential to have meaningful and predictable recurring revenue.
44:41 BC is pouring into agriculture. Right now landscaping is a much bigger opportunity. Look at the numbers at the lower right-hand part of the screen. Venture capitalist is pulling in about hundred million dollars a year into landscaping but over 55 billion into agriculture. That's 500 times more going into agriculture than landscaping. Now list of the labor costs. 45:05 In landscaping it’s over 28 billion. That’s nearly 30% of the entire industry whereas in agriculture it’s less than 8 billion. It’s a fourth of what it is in landscaping. So the time is now to be investing in a labor saving landscape equipment device.45:26 So that’s what we’re doing.We’re building a mower that is electric, fully autonomous for commercial landscape companies. It's going to be safe. Without having operators, there's nobody to get hurt. It’s going reduce your workers comp insurance and costly payouts. It's electric so it’s going to not only be good for the environment it's going to save on the pocketbook.You’re not paying huge fuel costs to run your conventional mowers. It’s going to have the ability to mow at night.
The market for our services is currently strong and growing, with now even local governments in Los Angeles providing cash subsidies to homeowners when they convert to sustainable landscaping. Our company will provide full service care for residential and commercial properties, from initial landscape design, to hard and soft materials selection, plant or synthetic groundcovers, as well as installation. As water conservation emerges in the consciousness of the consumer, our company is positioned to be a leading resource for innovation in this field.
Potential customers will find our company primarily through an on-line campaign that will leverage our website (http://www.go2greenlandscaping.com). On-line ads and marketing platforms such as Google Adwords will be employed in our initial campaign. It is also hoped that as our marketing takes hold and customers start to enjoy our services that a solid referral network will come into being. Our company will also take out strategic ads and place coupons in local home flyers and home and garden publications.